Last time I saw Printfil's prices in USD, they were lower. Why this increase?
We never raised our prices. They are the same by many years.
As you can see at http://www.printfil.com/ebuy.htm,
we do not sell our software directly to the end users, but through a
network of Resellers and Distributors. I don't know where you first
found Printfil on the net (it might have been an USA reseller's
website), but as an European Company, we publish a suggested (end user)
pricelist at http://www.printfil.com/eprice.htm, which is in EUR, not USD.
So, there are different reasons which may explain the different price in USD you've seen:
- Each Reseller is free to apply the discounts he
prefer to his Clients, so Printfil could be found at different prices
on different online shops (just like what happens for a "Sony TV" or
any other product distributed via resellers). The price should never be
higher than the suggested end user one (but it might be lower).
- Even if the Reseller charges exactly the suggested prices
published at http://www.printfil.com/eprice.htm (EUR), the total amount
in USD depends by the EUR-USD exchange rate, which is decided by
international banks and broker houses.
Neither we, nor the resellers, have absolutely any control over it.
Even though there was a time where 1 EUR
was about 1 USD, nowadays 1 EUR is between 1.10 and 1.20 USD:
As the exchange rate between EUR and USD
changes daily, the same reseller/distributor may charge you a different
price in USD if you place your order in different days, while the price
will stay fixed if you'll pay in EUR.
This means for example that you can
purchase a Printfil Personal Edition license from ShareIt,
and choosing "EUR" as currency you'll pay it 49.-- EUR exactly. As
you're American, it will be YOUR bank which will apply you their
preferred exchange rate in your statement (which usually is an average between last month's rates and might be better than
the exchange rate applied by ShareIt at purchase time).